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MP International leads the way for Asia’s MICE industry
http://www.chuguo.org.cn 发布日期:2007-04-29 11:37:00

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Ms. Sylvia Phua with Mr. Jason Ng from MP International - CT&TW China & IT&CM China 2007 -www.chuguo.org.cn

Ms. Sylvia Phua with Mr. Jason Ng from MP International

e-Travel Blackboard caught up with the Chief Executive Officer of MP International, Ms. Sylvia Phua at this week’s IT&CM in Shanghai. As a key player in Asia’s MICE industry, MP International has organised over 250 events within the Asian Pacific region – including the 78th World Dental Congress and the XXVI International Congress of Ophthalmology.

As one of their most significant ventures in China, IT&CM China offers an excellent platform for MP International to showcase its professional services to the world.

“Because we are from Singapore, we are traders by blood. We have the best of both worlds: East and West. This makes it much easier for us to adapt to the needs of the Asia Pacific than foreigners further aboard,” said Ms. Phua.

MP International works to add value to the competitiveness and financial well-being of its partners and clients. It does this through marrying internationally established niche event – such as InfoComm International – with local partners who have similar objectives. MP International also leverages on its parent company’s global network (PICO) to optimise promotion, content and visitors for its organised events.

MP International’s foothold in Asia was bolstered when it won the prestigious Enterprise 50 award for two consecutive years in 2001 and 2002. It is Asia’s only homegrown exhibition and conference organizer to do so.

 “As a serious MICE player in the Asia Pacific, we are very optimistic about China. In short, the MICE market spells opportunity, opportunity and opportunity for China,” Ms. Phua said.

On the other hand, MICE players travelling out of China have not totally grasped the whole concept of incentive travel. While many travelers simply think of incentive travel as a holiday, Ms. Phua reminds that incentive travel also allows organisations to hold meetings in a relaxing environment as well as foster loyalty and good will among their staff.

“China has a lot to gain by opening up its MICE sector to the world,” Ms. Phua added.
 “The high yield MICE market will give China an opportunity to develop its secondary cities such as Nanjing, Xi’an and Dalian. This means that the whole economy moves along due to increased employment and tourism spending. Already in 2007, 1 in every 10.6 jobs in China is related to the MICE industry.”

MP International’s upcoming events include the ASEAN Business and Investment Summit 2007 which will take place at Singapore’s Raffles City Convention Centre from 16 to 18 November, as well as the International Hospitality Furniture Expo in Bahrain.

摘自:出国在线  【责任编辑:nico】
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关键字: 上海 旅游 旅游展 2007中国国际奖励旅游及大会博览会(IT&CM China) 中国商务旅游暨科技展销会(CT&TW)

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